02 / 14 · Chobani
Chobani World Cup 2026
← All workBehind the Dream, dir. Hector Dockrill
Chobani
67+ pieces of content
67+ pieces
Chobani wanted to harness the World Cup moment to inspire everyone to Feed their Dream. We brought the collective spirit to life across three sub-campaigns, 67+ pieces of content, multiple partnerships, and a comms strategy that turned up in volume as the World Cup did.
…then we launched the brand new Froyo.
“We think Chobani’s campaign works because it gives the roster reveal more emotional weight.”
Hometown spots
