reach is easy and attention is hard. Experiences > exposures. 'Clever' is key. Teams deserve excellent [brand, campaign, idea] maps. Any brand activation is a movie set. We work with, not for, the MMM curve. Clarity before poetry (and then, poetry). How Brands Grow was boring and helpful. Premeditation is our superpower. The Idea still wins the day.

who gets that..

Ford Bronco Re-Launch

Production lead on two-of-three simultaneously-aired 3:00 films across Nat Geo, ESPN, and ABC that revealed the new Bronco to the world. Stept Studios in partnership with Disney, Ford, and seven other entities.

Crown Royal "Sundays at the Triple Nickel"

A Film that powered a campaign. Stills, gifs, :15s, :30s, and a 12:00 full-length from one shoot. Screened at 20 film festivals, won a silver Clio, and scooped the award that goes hardest of all: Vimeo Staff Pick. Marjorie = Angel.

Oakley Surf Positioning

One Idea to get Oakley Surfing in (and on) surfers' heads. Featured across the whole ecosystem: POS, brand page, social pages, print, and very likely in the mouths of real humans.

U.S. Soccer Deaf Double-Header

We got the Greatest Team You've Never Heard Of--the U.S. Deaf Women's National Team--the platform they deserve, ft. live TV broadcast, custom-designed VW pre-match tops, 1:1 time with the U.S. Women's National Team, and this episode of "Inside the Camp". Year 2 was even better.

World Surf League "Dream Job"

WSL employees' inboxes were never not full of "Re: DUDE can you get me a JOB?!". We turned the insight into a real job, driving 2,400 applications, 1 million visits to a microsite, and four months of storytelling.

Oakley x Patrick Mahomes "Be Who You Are"

Copywriter. Year three of a multi-phase partnership between Oakley and Patrick Mahomes, featuring the newest addition to the Mahomes dynasty: Skye.

Real Madrid is Coming

The biggest media channel I've ever landed work on was Real Madrid's social ecosystem, clocking in at ~300MM. We engineered a small shoot to make the team's U.S. tour news feel BIG.

Gold Peak Golden Hour Lens

ADWEEK Media Plan of the Year winner, 2024. Campaign of the Year finalist, Coca Cola Global Marketing Awards. 20+ influencer partnerships. 90M impressions. One commenter said: "Ngl pretty decent ad." 🏆

Got Milk? "Gonna Need Milk"

The phone rang and the other end asked "so we're thinking climber-on-top-of-biuilding--feasible?" We said "yea absolutely." And well, across the course of human history, highly effective people and teams know that it's possible before they know how it'll be possible. It helps to have Jimmy Chin as your Creative Director.

WHOOP 4.0 Live Keynote

You need a lot of amazing visual ingredients to make a :60. You need even more for make a 55-minute. So we assembled an incredible suite of pre-taped appearances from Michael Phelps, Tom Daly, and More, created a suite of CGI supporting visuals, and gave a charismatic CEO the elite environment he needed to present the new WHOOP 4.0 to the world.

The North Face "The Story"

What's the difference between an object and an artifact? The latter has been imbued with meaning. Artifacts are the objects that hold memories, that reflect our lives back to us. So we reminded them that The North Face's products aren't objects, but artifacts, thanks to them.

Marriott "Travel by Design" Film Series

Marriott is the biggest hotel portfolio in the world. And that can feel a little corporate. But the It was almost impossible to pick just four properties--so the series rolled into a second and third season, taking viewers from Mexico to Tokyo and beyond.

smartwater "Keep it Smart"

For the second year of "Keep it Smart", we partnered up with global brand ambassador Zendaya to tie smartwater to key occasions while collaborating with four on-the-verge fashion designers to bring a fresh, smart perspective to the spot and across social in real time.

Coke, Coke Zero, smartwater, Vitaminwater, Topo Chico, Dasani, Chobani, AT&T, Deloitte, Marriott, The North Face, Nike, Chipotle, Smirnoff, Under Armour, Samsung, Reddit, to name-drop a few.

Más...

"Advertisers are the interpreters of our dreams. Like the movies, they infect the routine futility of our days with purposeful adventure."

-E.B. White, 1936